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Changhua gov't trying to reignite 'passion for rice'

TAIPEI -- The Changhua County government is holding a series of rice promotional activities this weekend to “reignite people's passion for rice,” according to the deputy county chief.

Yang Chung said that with changes in local dietary habits and a “more westernized” lifestyle, consumption of rice has declined in Taiwan over the years. In 2010, annual rice consumption stood at 48 kg per person, representing a drop of nearly 50 percent from the level of 98 kg in 1981, he said.

To encourage rice consumption and revive the country's waning rice culture, the county government-sponsored activities feature various promotional activities, including a “10 best rice award,” a rice product display show and cooking classes, Yang said.

Changhua is one of Taiwan's major agricultural counties and has the country's largest rice output.

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