TV and Internet rule the media, newspapers in decline: survey
By Janice Lin, Special to The China Post
July 22, 2014, 12:02 am TWN
A recent survey conducted by Shih Hsin University suggests that among utilization of different media outlets, television ranks the highest, though use of the Internet has topped that of newspapers.
The research showed that among the five main categories, television has the highest rate of usage, reaching 89.3 percent. The Internet reaches 73.7 percent, followed by newspapers, which reached 46.3 percent. Radio ranked the fourth by reaching 30.5 percent while magazines came in the fifth by scoring 27.3 percent.
On the aspect of trust, television ranked highest, reaching 41.2 percent, followed by the Internet at 26.3 percent. Newspapers reach 21.5 percent; magazines 8.4 percent, and radio 7.3 percent, according to the research.
However, the survey pointed out that 21.1 percent of surveyors don't trust any form of media.
The research also showed people's main source of information comes from television, followed by the Internet, newspapers, radio and magazines.
According to the poll, 40 percent of Internet users pay the most attention to top stories, 27.2 percent of users look at news through categories and 20.9 percent of users go to specific sites or online applications.
In terms of Internet utilization, 31.1 percent of Internet users go on official portal websites, 30 percent of users go on social networking sites and 18.6 percent of users go on search engines for information. Nearly 55 percent of users use mobile phones, 48.8 percent have desktop computers, 20.4 percent of users use a laptop and 16.1 percent of users use a tablet PC.
Su Jian-zhou (蘇建洲), professor of communication management at Shih Hsin University, said that the influence of the Internet has been expanding for the past few years, surpassing that of television and newspapers.
Su also pointed out that the people's trust of the Internet has surpassed that of newspapers, contrary to traditional opinion.
Shih Hsin University held a “2014 Media ranking: Intergenerational media usage behavior” press conference yesterday. The research collected 5,000 effective samples from June 20 to July 10.