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'Sexist' ad blasted by women's rights groups

TAIPEI, Taiwan -- Several women's rights groups lashed out at a recent green papaya yogurt drink commercial that set large breasts as the beauty standard for children and teenage girls, which is not appropriate, they said.

The women's rights groups said that the commercial should be removed immediately and the National Communications Commission (NCC) and the Ministry of Health and Welfare (MHW) should start looking into TV shows and commercials that might affect the mental health of young people.

According to the women's rights groups, in the controversial TV commercial a little girl who is about three or four years old tells a young woman that she wants to be as pretty as she is when she grows up.

However, the camera immediately zooms in on the young woman's breasts, and the little girl gets upset at not having the same look as the young woman. After the young woman tells the little girl that she will look like her if she drinks the green papaya yogurt drink every day, the little girl has a smile on her face again.

Chien Shu-pei (簡舒培), the executive director of the Taipei Association for the Promotion of Women's Rights (TAPWR), said that the commercial twists the beauty standard for women and emphasizes big breasts as a standard of beauty.

Chien said that the commercial also hints obliquely at the idea that breast enhancement will be the result of consuming this product, and it also tricks teenagers into purchasing the product by spreading the idea that large breasts equal beauty.

According to Chien, the commercial severely affects the mental development of children and young adults, which is against the Satellite Broadcasting Act.

Chairman of Taiwan Women's Link (台灣女人連線) Huang Sue-ying (黃淑英) said that it is a folk remedy and there is a popular traditional idea that green papaya can increase breast milk production, but there is not enough medical evidence to prove that consuming green papaya can result in breast enlargement.

Huang said that according to the Act Governing Food Sanitation, labeling, promotion or advertisement of foods, food additives, food cleansers and food utensils, food containers or packaging designated by the central competent authority in a public announcement shall not be false, exaggerated or misleading.

However, Huang said, even though the commercial for the green papaya yogurt drink does not directly use breast enhancement as the promotion line, the content of the ad does hint that the product will help consumers increase breast size, which is against regulations.

June 27, 2014    kittivudh@
I was shocked too when I first saw the ad. As a father, I felt offended how the commercial attempts to put that kids or women should have big breasts. Needless to mention the last shot of the commercial with the little girl's mouth smudged by the yogurt.
June 30, 2014    boogurtwang@
Is this for real?
Taiwan is a shining example of using female sexuality in every conceivable promotional manner...and some that require going outside the proverbial box. Big nay-nays?...Look at the latest "diva" pictures...LOL.
Heck, even the evening "news" stations focus on nay-nays and crotches rather than facial features.

Hey wimmen - Go find something else to be offended by.
June 30, 2014    eddy@
kittivudh@ wrote:
I was shocked too when I first saw the ad. As a father, I felt offended how the commercial attempts to put that kids or women should have big breasts. Needless to mention the last shot of the commercial with the little girl's mouth smudged by the yogurt.
same here... I think Taiwanese media blatantly flaunts women's sexuality in almost every conceivable fashion to a shameless and reckless degree... it's not even done tastefully... it's just plain vulgar and offensive.
July 2, 2014    curtisakbar@
WTF? I just found the link to the advert in question and it's a big fuss about nothing. Some people are just prudes and have nothing to do in life except complain about pointless things. (I know the irony of myself posting a pointless comment, but I'm at work wasting time.)

I don't even think that the breast visuals are all that impressive. She doesn't have large breasts or if she does the green top isn't that flattering. I keep on reading about breasts being shown and the sexualisation of TV in Taiwan, but if this is what all the fuss is about, I'll go crawl back under my rock as I'm not missing a thing.
July 4, 2014    boogurtwang@
Need more pictures.
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