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September 24, 2017

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Softex Expo forecast to draw 200,000 visitors this weekend

TAIPEI--Softex Expo 2014, one of the major electronics trade fairs in Taiwan, is expected to attract about 200,000 visitors this weekend, the Taipei Computer Association (TCA) said Saturday.

Softex, which kicked off Thursday and will run through Monday at the Taipei World Trade Center, features 200 suppliers of electronics products such as computers, smartphones and high-definition TVs, at 1,100 booths.

On the first day of the event, the number of visitors totaled 60,000, similar to last year, but the figure rose to 70,000 Friday, which was a 7.7 percent increase from the second day of the fair the previous year, according to the TCA, which organized the trade show.

On the weekend, the number of visitors could rise to a total of 200,000 over the two days, the TCA said.

It said this year's event features applications for consumer, enterprise and educational purposes and has drawn a lot of attention from not only students but also white collar workers.

Taiwanese smartphone vendor HTC Corp. is operating 30 booths that highlight its latest innovations, particularly its new flagship HTC One M8.

Another local company Asustek Computer Inc., one of the world's leading PC vendors, is promoting its low-cost ZenPhone models at the exhibition. Meanwhile, a special section dedicated to wearable devices is giving greater visibility to such products in the local market, the organizers said.

Market analysts said the Softex Expo serves as an ideal venue for local electronics makers to generate big sales.

After the Taipei exhibition, the expo will move to Taichung May 1-5.

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