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Charity fundraising is still 70% short: United Way

TAIPEI -- The non-profit United Way of Taiwan called on the public Thursday to contribute to an annual fundraising campaign launched in support of social welfare work, which is still 70 percent short of the target.

The organization launched its 19th annual fundraising drive in cooperation with Citibank on Nov. 1, with the goal of collecting NT$100 million by the end of February 2014.

Due to an economic downturn and a crowding-out effect from fundraisers for overseas disaster relief efforts, however, only around NT$30 million has been received so far, according to United Way of Taiwan Secretary General Chen Wen-liang.

The money collected will be allocated to 500 local social welfare organizations, and failure to meet the target will affect their various programs, Chen said.

These organizations together have applied for total subsidies of NT$580 million to meet their operational needs next year, but United Way will be able to provide only NT$350 million, even if it succeeds in raising NT$100 million via the current campaign, he said.

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