Taiwan's exports of fruit enjoy 22-percent growth
CNATAIPEI -- Taiwan has been working hard to promote its fruit overseas and as a result, it has enjoyed a significant increase in exports in the first seven months of this year, according to the Council of Agriculture.
September 1, 2013, 12:02 am TWN
By the end of July, Taiwan had exported 32,926 tons of fruit in total, up 22 percent from the same period a year ago. The amount of money earned from the exports surged 30 percent to US$59.16 million over the same period, the council said in a recent statement.
The council attributed the good results to promotional campaigns overseas, usually held in department stores and supermarkets. It said such events allowed more consumers in other countries to get to know Taiwan's quality produce.
With the approach of the Mid-Autumn Festival, which falls on Sept. 19 this year, the council expects to launch more promotional campaigns to boost fruit exports.