FTC levels fines on cable operators for smear ads
The China Post news staffTAIPEI, Taiwan -- The Fair Trade Commission (FTC) yesterday fined 20 cable TV operators for running misleading advertising campaigns against the MOD online TV services provided by Chunghwa Telecom (CHT).
August 29, 2013, 11:46 am TWN
The FTC meted out a total of NT$3.8 million in fines for the 20 cable TV operators, including kbro and Taiwan Broadband.
The cable TV operators ran such ads as”Don't be fooled by MOD.” Their ads also compared the channels available from the two camps, but only highlighted the ones that they had and MOD did not.
The FTC said the comparison was unfair to MOD because it did not let consumers know what advantages the CHT services had over cable TV.
Tu Yuan-kuang, a CHT manager for northern Taiwan, said the FTC finally “cleared” the MOD's name. He added that CHT would not use such smear campaigns against its competitors.
Tu cited government statistics as showing that cable TV subscribers have been on the decline, while MOD has registered a slight increase.