More incentive travelers expected to visit Taiwan
CNATAIPEI--To boost domestic consumption, Taiwan's main trade promotion body said Friday that it aims to attract more corporate incentive travels to Taiwan — free or subsidized trips or holidays that help motivate employees or business partners.
August 18, 2013, 12:01 am TWN
Walter Yeh, executive vice president of the Taiwan External Trade Development Council (TAITRA), said the number of incentive travel groups that have visited or will visit Taiwan is expected to reach 100 by the end of this year.
Some 60 groups were organized in the first seven months of 2013. They brought more than 28,000 foreign tourists to the country, Yeh said at a business forum held for Taiwan's exhibition and convention industry.
China, where many foreign companies are located, is among the key markets that TAITRA aims to target for bringing more corporate inventive travelers to Taiwan, Yeh added.
Corporate incentive travelers from China usually have strong purchasing power, which is at least four times higher than that of groups coming from elsewhere, or individual Chinese tourists, Yeh said.
Another two incentive travel groups comprising 1,135 and 8,760 Chinese workers, respectively, are scheduled to arrive in Taiwan in late August and September, giving the island a boost in its exhibition and convention industry, he noted.
Taiwan held 117 international meetings in 2012, ranking 33rd in the world and seventh in Asia, according to statistics from the International Congress and Convention Association (ICCA).
By cities, Taipei was ranked the 26th place worldwide and the sixth in Asia, with 80 international meeting held in the capital of Taiwan last year, statistics showed.