TV sales perform strongly in mainland during CNY: poll
The China Post news staffTAIPEI, Taiwan -- Sales of televisions were strong in China during the New Year and Lunar New Year periods, boding well for the industry this year, said a local market research firm yesterday.
February 27, 2013, 12:11 am TWN
The firm, WitsView, made the remarks while releasing a survey it jointly conducted with the Chinese market research company Qunzhi.
According to the poll, sales of LCD TVs in China totaled 5.705 million sets during both periods, a rise of 9.4 percent compared to the same period last year.
Sales rose by 5.9 percent during the Western New Year period and 15.1 percent during the Chinese New Year period, respectively, year-on-year, the poll found.
“Sales were strong this year due to many factors, including improving economic data in China and good weather during the Lunar New Year period, which prompted people to go out and buy stuff,” said Liu Chen-hung, deputy manager with WitsView.
The Lunar New Year began on Feb. 10 this year. In Taiwan, people had a weeklong break from Feb. 9 to Feb. 17.
According to the survey, sales of TVs by China's six largest brands rose by 18 percent year-on-year and higher than market expectations. After the Lunar New Year holiday, Chinese manufacturers' weeks of inventories fell 2.2 to 5.9.
Separately, the survey found advanced TVs, including 3D TVs and those measuring above 50 inches, now have penetration rates of 42 percent and 10 percent, respectively, in China. Sales of 42- to 49-inch TVs in February also rose 2.1 percent from January.