Retail store works with World Vision to help disadvantaged

The retail stores provided NT$10,000 for each family to purchase anything they would like. The families were the only guests in the stores.

According to 7-Eleven, the upcoming Chinese New Year holiday has always caused difficulty for these disadvantaged families as they do not have enough money to purchase food or living items.

7-Eleven PR Manager Lilian Lin (林立莉) said that children from these disadvantaged families are very mature and thoughtful.

“From past experiences, these children would usually choose things like shampoo, toilet paper and instant noodles first,” Lin said, “and then they would pick things such as stationery and cookies.”

World Vision said these disadvantaged families, which are sponsored by the family, have experienced recent family turmoil including divorce or financial difficulties arising from a family member suddenly passing away or becoming seriously ill.

While carrying her 3-month-old child, a mother named Ling and her three other children shopped at the store with assistance from store employees.

“I am glad that I am able to purchase daily goods for my children with the help and kindness of society,” Ling said. “And it is going to make the Chinese New Year holiday a lot better.”

World Vision said that an average of 3,000 disadvantaged families annually suffer serious family crisis, adding that they hope that through this event more people will pay attention to the difficulties of disadvantaged families and provide support.

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