TTL eyes Chinese New Year food business
The China Post news staffTAIPEI, Taiwan -- Taiwan Tobacco & Liquor Corporation (TTL) yesterday launched its selection of Chinese New Year dishes for preorder and sale during the holiday season, adding that it is hoping to reach a sales target of NT$50 million.
January 16, 2013, 12:00 am TWN
Other state-run firms that sell Chinese New Year dishes have been less ambitious, with Taiwan Sugar Corporation gradually fading out the business, and Taiwan Power Company leaving the sales of the dishes to its canteens.
TTL said that the most unique aspect of its dishes is their combinations with spirits and wine, such as drunken chicken, mullet roe with Kaoliang, and lion's head (braised pork) with herbal spirits.
Due to the price increase of pork, the prices of TTL's sausages and pork knuckle, which were very popular last year, have risen to NT$370 from NT$320 and NT$300 from NT$280, respectively.
According to local reports, Taisugar's Chinese New Year dishes used to be very popular among the public, but due to increased competition and its less competitive marketing strategies, the firm has gradually faded out of the business.
The canteen chef employed at Taipower's training center in Gueishan, Taoyuan is famous for his Buddha jumps over the wall, also known as fo tiao qiang, which is a variety of shark fin soup. Company employees often order the soup from the chef for themselves and on behalf of their friends and family.