Xiaomi smartphones to hit Taiwan market soon
CNATAIPEI -- Xiaomi Technology, a China-based smartphone maker, is planning to bring its products to Taiwan soon in a bid to extend its reach beyond mainland China, market sources said yesterday.
December 28, 2012, 12:44 am TWN
To stir up interest in the Taiwan market, Xiaomi has launched a lottery campaign on its Facebook page, offering the “Xiaomi Phone 2” as gifts to Taiwanese consumers. That model runs applications in the traditional Chinese language used in Taiwan.
Xiaomi will also launch the Xiaomi Phone 2 model in Hong Kong, using the same lottery approach to attract potential customers in the territory, the sources said.
The promotion campaign has drawn plenty of attention from Facebook visitors in the two markets, according to the sources.
However, there is no information on a specific date for the Xiaomi Phone 2, which is powered by Qualcomm's APQ8064 SoC chip, to go on sale in Taiwan and Hong Kong.
The company launched its Xiaomi Phone 2 in China at the end of October at a price of 1,999 Chinese yuan, half the cost of the iPhone 5 in that market.
In the 3C world, many tech pundits see the Xiaomi Phone 2 as a close competitor to Samsung's Galaxy S III and Apple's iPhone, based on its high quality.
With the Xiaomi phone unlikely to sell for more than NT$10,000 in the Taiwan market, it represents good value for money, the market sources said.
While many local consumers value Xiaomi phones highly, some others are afraid that it will not be easy to find maintenance services in Taiwan and they therefore will be reluctant to buy the product soon after its launch, the sources said.
Xiaomi Technology, established in Beijing in 2010, launched its first smartphone model in the second half of 2011. According to a report in Tech in Asia, the company has since sold about 6.5 million phones.