HTC beats Apple as Butterfly J sales take off in Japan market

HTC customized the model for Japanese consumers in collaboration with Japan telecom carrier KDDI, which listed the J Butterfly as its best-selling smartphone.

Known as the world's first smartphone with a 5-inch full-HD display, the HTC J Butterfly has enjoyed brisk sales since its launch in Japan on Dec. 10, according to reports from Japan.

The model replaced iPhone 5 as the top seller on the KDDI's sales rankings for the week Dec. 10-16, the reports said.

Available only in Japan, the HTC phone also emerged as the sixth bestseller overall on Japan's smartphone market in the same period.

Featuring an ultra-sharp display and high-speed 4G LTE Internet access, the HTC J Butterfly has also been selected as the representative smartphone model of the year 2012.

Market analysts said the high-end model is part of HTC's efforts to regain its footing in a market increasingly dominated by U.S. electronics giant Apple Inc. and South Korean technology titan Samsung Electronics Co.

The new HTC handset runs on the latest Qualcomm snapdragon quad-core processor, and is waterproof and equipped with an electronic wallet.

Riding on the model's success in Japan, HTC launched a similar version in Taiwan on Dec. 11 in partnership with Chunghwa Telecom Co., Taiwan's largest telecom operator.

The telecom carrier said the model has since emerged as the most sought-after HTC handset.

“Demand has far outpaced supply and preorder numbers are being renewed every day,” a Chunghwa official said recently.

Taiwan Mobile Co., the country's second largest telecom carrier, is scheduled to begin offering HTC J Butterfly handsets in mid-January.

Backed by strong sales of its new handset models, HTC saw its share prices rise significantly on the local bourse Thursday.

The company's stock gained 5.90 percent to close at NT$296 (US10.17), with 31.51 million shares changing hands during the trading session.

Some market analysts predicted that HTC shares might surge further to challenge the next technical resistance point at NT$330 to NT$340, as the company is scheduled to launch another flagship model “M7” in the first quarter of next year.

Nevertheless, several other market sources cautioned that HTC may encounter strong competition from other smartphone vendors in the low- and mid-range market next year.

According to a United Evening News report on Dec. 26, RIM will launch its BlackBerry Bold 9790 in Taiwan early next year and Samsung is also planning to release its Galaxy S III mini in Taiwan in early 2013.

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