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Hon Hai sales surge over 14% in October

TAIPEI--Hon Hai Precision Industry Co., the world's largest contract electronics maker, posted a more than 14 percent month-on-month increase in non-consolidated sales for October on the back of solid demand for consumer electronics devices.

According to the statistics released Friday, Hon Hai, which assembles iPhone and iPad for Apple Inc., recorded NT$275.70 billion (US$9.46 billion) in October, up 14.62 percent from September. However, the October figure fell 6.71 percent from a year earlier.

In the first 10 months of this year, Hon Hai's non-consolidated sales totaled NT$2.51 trillion, up 16.65 percent year-on-year.

Market analysts said Hon Hai started shipping new smartphone models to its clients during the month, which boosted October's sales by a double-digit pace from a month earlier.

They said, however, the year-on-year sales decline in October reflected a high comparison base over the corresponding period of last year, when the popularity of iPhone 4S boosted shipments sharply following its launch in October 2011.

Although Apple unveiled iPhone 5, its latest smartphone model in mid-September, the relatively low yield of the new product led to Hon Hai's failure to post as high sales in October as the same period of last year, analysts said.

The analysts' comments echoed the sentiment of Hon Hai Chairman Terry Gou, who said earlier this week that iPhone 5 was not an easy product to make.

The local media reported Gou even visited the company's plant located in Zhengzhou of Henan Province, which rolls out iPhone 5, in early November to supervise the production line on his own for a higher yield rate.

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