1st nationwide shopping festival to launch Oct. 13
October 11, 2012, 12:11 am TWN
TAIPEI--Taiwan will launch its first-ever nationwide shopping festival on Oct. 13 to stimulate domestic consumption, according to the Ministry of Economic Affairs agency that is organizing the event.
The two-month campaign, which has drawn the participation of domestic supermarkets, department stores, shopping malls, bakeries, and even online stores and will run until Dec. 20, will target consumers from home and abroad, the Department of Commerce said.
The festival will provide consumers with discounts, coupons, lucky drawings and other shopping incentives to stimulate buying, the agency said.
Citing similar events in the United States and Singapore, Deputy Economics Minister Francis Liang said earlier in the month that shopping festivals are a good way to boost domestic demand, especially at a time when Taiwan cannot expect much help from a sluggish global economy.
Airlines are among the companies showing interest in the festival, saying events like it help promote Taiwan's image as a shopping destination and further boost tourism.