Unilever campaign, nutrition guide hopes to inspire restaurants, diners
The China Post news staff
July 22, 2012, 12:02 am TWN
The China Post news staff--To meet local diners' rising nutritional quotient (NQ) demands, Unilever Taiwan, one of the nation's leading consumer product businesses, has developed a set of nutrition criteria and is launching a campaign to promote healthful and delicious foods.
Over 70 percent of those asked in a recent survey by Unilever Taiwan and the Nutrition Foundation of Taiwan said the foods and beverages offered by local food stalls and restaurants failed to meet their daily nutritional requirements. The survey also found 60 percent find it difficult to get meals meeting their nutritional standards; over 60 percent said they would bother to choose healthier foods when dining out; and up to 98 percent would be willing to pay more for healthy and nutritious foods. These factors all pointing to Taiwanese diners' growing NQ.
To support the trend, Unilever and the John Tung Foundation jointly developed a set of simple criteria on how to dine out in a health-conscious way. The criteria include: eat the three main meals of the day at regular and consistent times; eating foods with less salt, less sugar and less fat; and having more fiber-rich and high-calcium foods.
Both Unilever and the John Tung Foundation said they hope the easy to follow guide can help establish an accurate understanding of how to have nutritious and healthy foods and meals.
Local restaurants are welcome to join Unilever's campaign by offering dishes to the John Tung Foundation by the end of August for accreditation by nutrition experts. If the foods meet the foundation's health criteria the restaurants will be allowed to display promotional posters prepared by Unilever.
Over the past 28 years, Unilever Taiwan has introduced into Taiwan a range of well-known international brands, from home and personal care to food products. These include Dove, Lux, Mod's, Bailan, Pond's, Snuggle, Rexona, Organics, Lipton and Knorr.