Education ministry starts nationwide anti-drug drive

The ministry also selected the echinacea, commonly known as the purple coneflower, as the symbol of its anti-drug campaign, which it has dubbed the Echinacea Campaign.

A website for the cause was officially launched that day, offering downloadable cards bearing images of the purple coneflower in nine different languages.

Education Minister Chiang Wei-ling urged the public to distribute the cards among families and friends abroad in a bid to expand the campaign to a global effort.

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