Education ministry starts nationwide anti-drug drive
June 26, 2012, 12:09 am TWN
TAIPEI--The Ministry of Education launched an anti-drug campaign Monday ahead of the International Day against Drug Abuse and Illicit Trafficking, to promote a drug-free learning environment for children.
The ministry also selected the echinacea, commonly known as the purple coneflower, as the symbol of its anti-drug campaign, which it has dubbed the Echinacea Campaign.
A website for the cause was officially launched that day, offering downloadable cards bearing images of the purple coneflower in nine different languages.
Education Minister Chiang Wei-ling urged the public to distribute the cards among families and friends abroad in a bid to expand the campaign to a global effort.