Agencies dedicated to Taiwan tours sprouting up in China

This type of tourists would prefer to visit cultural attractions, such as the home of the late writer Shan Mo and other well-known Taiwanese, she indicated.

At present, among the Chinese provinces, Jiangsu has the highest percentage of tourists to Taiwan, statistics from Taiwan's Tourism Bureau show. Jiangsu province was among the first provinces that gave permission for its residents to visit Taiwan.

Jiangsu Province also offers the best quality tours to Taiwan, according to the bureau.

Liu Xuxu, a Jiangsu province tourism official, said this can be ascribed to the organized and disciplined approach of the travel agencies in the province.

The travel agencies in Jiangsu that handle Taiwan tours have set up a fund, to which they each contributed 100,000 yuan (US$14,700), to regulate prices and lay down standards for the tours, he said.

For example, Liu said, they have agreed not to offer backpacking tours, not to book hotels below the four-star rating, have set a minimum price per person for each meal and have set up training programs for tour guides.

Providing quality tours will encourage repeat visits, Liu said. Many people in Jiangsu have already visited Taiwan two or three times in the last two years, since approval was first given for such trips, he added.

Another strategy to attract repeat visitors is to offer in-depth tours of Taiwan, he said.

With an eye on this clientele, Jiangsu Shuntian Overseas Traveling Corp. will open a Taiwan unit later this month to sell Taiwan tours and products and to offer travel advice to people who want to know more about Taiwan.

By providing detailed and updated travel information about Taiwan, the company said, it will be able to attract more business.

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