MIT campaign stops at product fair

Companies producing shoes, socks, towels, bedding and bags were invited to promote their products at the fair, which was organized by the Industrial Development Bureau (IDB) under the Ministry of Economic Affairs (MOEA).

To soften the potential impact of opening Taiwan's market wider to Chinese goods once a cross-Strait economic cooperation and framework agreement (ECFA) is signed, the MOEA launched the MIT logo campaign last December for 12 domestic industries.

According to the MOEA, 1,819 products from 81 companies have obtained certification and are now being sold with the MIT logo.

Bai Chi-chung, the president of the Taiwan Textile Research Institute (TTRI), said the MIT brand has come to represent a quality guarantee and helped differentiate domestically made goods from the deluge of textile products imported from China and Vietnam.

Companies in 12 industries, including garments, underwear, towels, swimming suits, bedding, socks, bags, home appliances, and stone materials, are eligible to apply for the MIT certification, free of charge.

The MIT certification is good for two years and can be extended after renewed inspection.

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