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90% mothers value milk powder's nutrition over quantity: survey

TAIPEI, Taiwan -- More than 90 percent of mothers feel the quality of nutritional additives in milk powder is far more important than the quantity, a study showed.

A local mothers' information website, BabyHome, conducted a survey to find out mothers' opinions on milk powders for infants and toddlers between one and three years old.

Findings showed that most mothers value the quality of nutritional additives far more than the quantity in milk powders.

The survey also showed that about 60 percent of the surveyed mothers doubted the actual amount of milk powder nutrients that their babies can absorb, which may explain why they value the quality more.

Nestle's Swiss Excel Growing Up milk powder provides quality, high absorbent nutrients for babies, officials from the company said.

“Nestle understands what mothers need the most, therefore it selects the purest milk source in Switzerland,” said Alois Hofbauer, general manager of Nestle Taiwan Ltd.

Each cup of milk made with 34 grams of Nestle's milk powder contains 30 million units of good bacteria, Nestle officials noted.

Officials said Nestle utilizes the most advanced pure desiccant technology that allows 100 percent of the Swiss-made good bacteria to be transported to babies' intestines, effectively enabling their digestive systems to function smoothly.

The DHA in the Nestle's milk powder is also treated with a special anti-oxidizing procedure that enables the babies to absorb all of the nutrients, they added.

“Nestle's Swiss Excel Growing Up Milk Powder', which is 100 percent made in Switzerland, is imported directly from Switzerland”, Hofbauer stressed. The study also showed that mothers take milk powder's brand name into consideration.

Three thousand mothers with babies aged between one to three years old participated in the survey.

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