In-N-Out Burger opens in Taipei, sells 300 burgers, closes
Chi-hao James Lo, The China Post
March 12, 2014, 12:06 am TWN
TAIPEI, Taiwan -- U.S. west coast exclusive fast-food burger chain “In-N-Out” set up shop in Taipei for a mere four hours during a flash marketing campaign yesterday, selling a limited amount of 300 burgers to lucky fans who received wind of the event on popular social network Facebook.
Known most notably for local director Ang Lee's (李安) famous fandom of the restaurant, In-N-Out Burger is a fast food chain in the U.S. that can only be found exclusively in the state of California. With its fresh cut fries from behind the counter potatoes and its well know “spread,” In-N-Out has since been established as one of the many Californian mascots in food, attracting countless fans to pay pilgrimage whenever in the west coast.
Renting out the venue “Mask Restaurant and Grill” in Guangfu South Road (光復南路) as their immediate set up shop, the U.S. staffs of In-N-Out decorated the place with the classis red and white fully equipped with the classic menu and more featuring the classic “2 by 2” and two items from the secret menu, protein style and animal style.
Releasing the news on their Facebook, the restaurant began a viral campaign on the social network, which gave some fans the false impression that the restaurant is opening a store locally and is giving out 300 burgers for free. Though not so, the 300 burgers were sold within 2 hours, forcing the successful operation to foreclose two hours before its time.
Lucky fans who had the opportunity left with smiles on their faces and t-shirts in their hands, not forgetting to encourage the company to open shop in Taiwan. The only fly in the ointment said some customers are the famous fries, milkshake and featured secret items not accompanying the burgers and t-shirts to Taiwan.