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Taipei 101's lighting promotion service sends one last message

TAIPEI, Taiwan -- Taipei 101's lighting promotion service formally ended at 10 p.m. last night, with the final words “love you” and “good night” scrolling across the iconic building in Chinese characters at 9:55 p.m.

Over the past decade, Taipei 101's lighting service has attracted much public attention. The building displayed “E=mc2” in 2005, and, in the 2008 wake of the most devastating flooding in 50 years in Taiwan, displayed “Taiwan keeps going” in Chinese characters.

Taipei 101 spokesperson Liu Chia-hao (劉家豪) said that the lighting services are displayed on the building's 78th through 81st floors, adding that windows on these floors are mostly covered with lighting tubes. As Taipei 101 has new plans for these floors, the lighting service will be terminated, Liu said.

Taipei 101 charges NT$3 million for a 3-day period of promotion, NT$5 million for a one-week promotion and NT$9 million for a two-week promotion. The building rakes in between NT$40 and NT$50 million per year for the promotional service, according to Liu.

As for whether or not Taipei 101 may employ other methods to render promotional services in the future, Liu said that Taipei 101 is currently studying the feasibility of using projection and other technologies to create similar effects for lighting services. However, they have not come to any set conclusions, he added.

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The Chinese characters “Good Night” and the symbol-character text meaning “Love You” are projected on the exterior of Taipei 101 late yesterday, marking the end of the light ...

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