Company launches anti-drunk driving initiative
The China Post news staffTAIPEI, Taiwan -- In the tradition of the company's longtime advocacy of responsible consumption, DIAGEO yesterday launched an anti-drunk driving initiative under the banner of Johnnie Walker, its leading brand of whiskey.
September 12, 2013, 12:12 am TWN
As the world's largest producer of alcoholic beverages, DIAGEO's commitment to corporate responsibility in Taiwan is represented by an installation art piece, a taxi bearing Johnnie Walker decals and counter drunk -driving slogans.
The company's Taipei-based office announced that effective today, all purchases of 700- milliliter bottles of Johnnie Walker Blue or Green Label whiskey at major convenience stores will come with a NT$70 complementary taxi fare voucher.
Citing a survey from 2010, the company stated that up to 20 percent of individuals choose to drive home after drinking, as a return trip by taxi would cause inconvenience the following day, due to their vehicles being left at the site of the previous night's revelries. The company advised the public to consume alcohol responsibly, and refrain from driving after drinking, so that endangerment to themselves and others may be avoided.