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Japan's Peach Aviation to launch service in Taiwan

TAIPEI -- Peach Aviation, a low-cost carrier (LCC) based in Japan, said yesterday it will make its debut in Taiwan on Oct. 16, becoming the 11th foreign budget airline operating in Taiwan.

The company, which was founded in 2011 and is Japan's first LCC, said it will operate one service between Osaka and Taipei per day until Dec. 15, after which it will offer two daily flights.

The airline said it aims to tap into the low-cost aviation market in Taiwan amid increasing travel exchanges between the two countries.

“We will especially focus on the needs of female travelers as we know they are often the decision makers in travel arrangements,” said company CEO Shinichi Inoue at a press conference in Taipei.

For instance, the airline will offer peach danishes on the plane for 300 Japanese yen (US$4) apiece as the pastry has become popular among the airline's female passengers, Inoue said.

A joint venture between All Nippon Airways and First Eastern Investment Group in Hong Kong, the carrier will offer one-way fares ranging between NT$2,780 (US$95) and NT$10,780, depending on market demands. Inoue said he is expecting flight capacity to reach at least 70 percent, and said the company does not rule out the possibility of launching more Japan-Taiwan routes in the near future.

Initial response to the Japanese no-frills company has been positive, according to Inoue, who said more than 85 percent of the seats on its inaugural flight have been booked.

Peach Aviation's attempt to explore market potential in Taiwan is the latest such venture by a foreign LCC. Singapore-based Scoot Airline launched operations in Taiwan last month.

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Peach Aviation CEO Shinichi Inoue, centre, holds a model of the company's aircraft with two flight attendants in Taipei, yesterday. The company will make its debut in Taiwan on Oct. 16, becoming the 11th foreign budget airline operating in Taiwan.(CNA)

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