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Taiwanese fruits to be sold on Chinese group-shopping site Juhuasuan

TAIPEI, Taiwan -- Online group-shopping platform Juhuasuan (聚划算), a subsidiary of the Chinese e-commerce giant Alibaba (阿里巴巴), yesterday announced a new limited-time program to sell Taiwanese agricultural products starting on Dec. 17 and lasting for three days.

Juhuasuan Chairman Chang Jian-fong (張建鋒) said the three-day sale is in line with the firm's so-called C2B (customer to business) strategy. That is, farmers provide products only on customer demand. Under this system, buyers can get the freshest fruits, and farmers can deal with much more predictable market demand than under normal circumstances, said Chang.

This marks the second time that Juhuasuan has chosen Taiwanese products for a big sale. The first promotion lasted from July 9 to July 11 of this year and was coordinated by JKOS International Trade Co. (杰可斯國際貿易公司), said Chang.

According to JKOS executive Hu Yi-chia (胡亦嘉), most producers in the previous sale were not so optimistic on its result, though one nougat candy company participating in the promotion sold all of its products within 6 hours. According to Juhuasuan statistics, the local Taiwanese foods of pineapple cakes and almond nougat candy sold 1,640,000 and 3,120,000 units, respectively, over June and July of 2012. The numbers reveal the great potential of the Chinese market, the Juhuasuan report said.

 “Taiwan's famous fruits recommended by the Council of Agriculture (COA), such as custard apple, guava, and wax apple, were considered this time. We also worked with Taiwan's agricultural production-marketing groups to provide high quality products,” said Chang. He added that since most of Taiwan farmers are not familiar with e-commerce, it was a good chance to introduce their agricultural goods to China via online platforms. “Our goal is to reach NT$10 million in sales,” he said.

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