'Listening' to television is growing trend: Google
March 7, 2013, 12:00 am TWN
TAIPEI--Television is no longer mainly for “watching” but is trending toward something to which people “listen,” according to Google Inc., the U.S.-based search engine.
According to Google Taiwan, many people when supposedly “watching” TV will turn on their smartphone, tablet or laptop computer to use mobile Internet, so that their eyes are constantly moving from screen to screen.
In Taiwan, many people have the TV on as background and only pay attention to the screen whey they hear things that interest them as they distribute their eyes and hands among Internet devices.
In Taiwan, 79 percent of the mobile users also surf the web for searches after watching TV.
Stanley Chen, general manager of Google Taiwan, said that using the Internet to watch TV has also become a trend.
He cited the 2012 London Olympics as an example, saying that 10 percent of the network traffic related to the games came from the cellphone network. The public is also familiar with using YouTube to watch TV content.