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TV series' Emmy nods to promote travel to Taiwan: Tourism Bureau

TAIPEI--The recent Emmy nomination of a popular television series distributed by the Public Broadcasting Service (PBS) is expected to bring Taiwan more attention as the country's aboriginal and tea cultures are featured in the programs, the Tourism Bureau said yesterday.

Joseph Rosendo's “Travelscope,” a travel show that reaches more than 250 million viewers in the United States, has been nominated for three Emmys, the premier award in television entertainment programming.

The nominations are in the categories of special class directing, single camera photography, and live action sound mixing.

“We are glad that the world can learn about Taiwan through such an extraordinary show,” said Tourism Bureau official Cheng Chih hung.

The nominated series includes two episodes about Taiwan, featuring the country's aboriginal community and tea culture.

At the invitation of the bureau in 2010, Rosendo's team visited eastern Taiwan and its outlying Green Island and Orchid Island to experience how indigenous Tao people fish, Cheng said.

The team also participated in tea production in Taiwan, from grading raw tea, sieving and curing to blowing, Cheng said.

Following the broadcast of the series, the bureau said, it will launch a special campaign in September to feature five typical Taiwanese teas — Wenshan Pouchong, Oriental Beauty, Alishan High Mountain, Honey-Flavored Black and Assam Black — as part of its efforts to promote in-depth travel to Taiwan.

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