Officials ban junk food ads on select television channel
The China Post staff
June 23, 2007, 12:00 am TWN
Health authorities are seeking to ban junk food ads between 4 p.m. and 8 p.m. on four children TV channels, a local newspaper reported yesterday.
The Department of Health’s Bureau of Food Sanitation hopes to have the ban imposed on Disney channel, ETTV YOYO channel, Cartoon Network and Fubon MoMo Children within a year, according to the United Daily News.
An official was cited as saying by the paper that the bureau also plans to expand the ban on all channels around dinner time.
The ads, which would be banned, include those for soda, potato chips, fried chicken, french fries and chocolate, the paper added.
The official said some of the food companies have verbally agreed not to air junk food ads during dinner time.
According to a survey conducted by the Consumer’s Foundation, 96 percent of consumers support the ban.
The bureau, which currently lacks the authority to impose such a ban, has asked the National Communications Commission to introduce regulations to govern junk food ads.