Lenovo overtakes Asustek in tablet market
By Kathryn Chiu , The China Post
August 29, 2014, 12:00 am TWN
Asustek Computer (華碩電腦) was unseated by Lenovo Group (聯想集團) as the world's third largest tablet vendor in the second quarter, according to the International Data Corporation (IDC) Taiwan.
In a research note, IDC Taiwan stated that worldwide tablet shipments grew 11 percent year-on-year in the second quarter of 2014 with shipments reaching 49.3 million units.
Although shipments declined sequentially from the first quarter by 1.5 percent, IDC Taiwan said that the market will experience positive but slower growth in 2014 compared to the previous year.
Despite declining shipments of its iPad product line, Apple managed to maintain its lead in the worldwide tablet market, shipping 13.3 million units in the second quarter.
Following a strong first quarter, Samsung struggled to maintain its momentum and saw its market share slip to 17.2 percent in the second quarter.
Lenovo continued to climb the rankings ladder, surpassing ASUS and moving into the third spot in the tablet market, shipping 2.4 million units and grabbing a 4.9-percent market share.
The top 5 was rounded out by Asustek and Acer Inc. (宏碁股份), with a 4.6-percent and 2-percent share, respectively.
Market shares outside the top 5 grew to an all time high as more and more vendors have made inroads in the tablet space. By now most traditional personal computer and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum, according to IDC Taiwan.
As is indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles, IDC Taiwan said.
IDC Taiwan attributes the market deceleration to slow commercial adoption of tablets. Despite this trend, the research firm said, stronger commercial demand for tablets in the second half of 2014 will help the market grow and more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, will come to market.