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May 29, 2017

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PC market in EMEA returns to growth in Q2: market research

TAIPEI -- Personal computer shipments in Europe, the Middle East, and Africa (EMEA) grew in the second quarter of 2014 after seven quarters of consecutive decline, according to market research firm IDC.

Total PC shipments in the EMEA region reached 21.9 million units in the April-June period, a 10.5 percent increase from one year earlier, indicating a rebound in the market but not a recovery, as volumes remained below the 25 million-unit mark from the peak periods in 2010 and 2012, IDC said in a July 17 report.

Western Europe drove most of the regional growth, with shipments supported by strong enterprise renewals, while consumer PC shipments also returned to growth after a severe contraction in 2013.

"The lack of investments in PC renewals during the past two years contributed to an aging installed base across the commercial market and, together with the end of Windows XP support, this generated large renewal needs," said Maciej Gornicki, senior research analyst of IDC EMEA Personal Computing.

American vendor Hewlett-Packard Co. remained the largest player, extending its market share to 21.7 percent, with China's Lenovo Group Ltd. ranked second with an 18.0 percent share.

Meanwhile, Taiwan-based Acer Inc. regained third place with an 11.6 percent share of the EMEA PC market. The company's new product portfolio gave it a stronger positioning in the consumer market, while the reintroduction of its mainstream laptops provided growth in the commercial segment, IDC said.

U.S. vendor Dell Inc. slid to fourth place with a 10.5 percent market share, followed by Asustek Computer Inc. of Taiwan at 9.5 percent, IDC's statistics showed.

Asustek's increasing desktop PC shipments have enabled it to gain market share in the region, but portable PCs remained the main contributor to the Taiwanese PC maker's business, the research firm explained.

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