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HTC is the most desirable brand of smartphone: poll

TAIPEI, Taiwan -- HTC was winning a poll for most desirable smartphone brand as of Wednesday, followed by world leader Samsung, according to the ongoing survey.

The poll conducted by UK-based Mobile Choice magazine has thus far found that 25.8 percent of the respondents said they would like their next handset to come from Taiwan's HTC, while 21.3 percent chose South Korea's Samsung and 17.9 percent preferred handsets from California-based Apple Inc.

HTC Corp. expressed gratitude for the recognition and went on to call its HTC One (M8) the “best” flagship smartphone on the market.

Launched “for just a couple of weeks,” the online survey has also found that different genders have different preferences.

Over 27 percent of male respondents said they would like their next smartphone to be an HTC, while 31 percent of female respondents said they would prefer Samsung.

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