Asustek slashes price of cloud service, eyes 50 million users
June 1, 2014, 12:00 am TWN
TAIPEI--Taiwan's Asustek Computer Inc. aggressively cut the price of its personal cloud service in a bid to expand its cloud customer base to 50 million this year.
At a developers' conference in Taipei, the company announced a 54-percent price cut in its personal cloud service from US$49.99 to US$22.99 and a doubling of the annual free storage space to 100 gigabytes.
Asustek's new annual price is the lowest among the major competitors in the field such as Dropbox (US$99 per year), OneDrive (US$50) and Google Drive (US$23.88).
In addition, the Taiwanese company has introduced the Asus HomeCloud service that costs US$29.99 per year. It allows mobile device users to access digital data like photos and videos stored on a home computer or server and transfer the data from one device to another.
So far, the company has 30 million personal cloud users worldwide, and it aims to acquire another 20 million this year, said Peter Wu, chief executive officer of Asus Cloud Corp., Asustek's subsidiary that is focused on cloud computing.
Currently, 0.5 percent to 1 percent of Asustek's personal cloud users are paying customers and that figure is forecast to rise by the end of the year, Wu said.