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September 20, 2017

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Indoor GPS app makes COMPUTEX Taipei more accessible

TAIPEI, Taiwan -- The Taiwan External Trade Development Council (TAITRA, 外貿協會) yesterday provided a sneak preview of the upcoming COMPUTEX Taipei event, the largest information and technology tradeshow in Asia, unveiling numerous innovations and bringing unparalleled convenience to visitors.

This year's COMPUTEX Taipei will feature innovative and cutting edge technologies that solve simple inconveniences such as reducing the difficulties of searching for specific exhibition booths at the event's sprawling venue. TAITRA this year teamed up with a Taiwanese developer supplying the modules powering Apple's iBeacon technology, which enables near proximity communication between mobile devices via Bluetooth connectivity. The iBeacon technology overcomes the limitations of GPS-assisted navigation in indoor environments and will be incorporated into TAITRA's exclusive app that will be available for download at each operating system's respective app store by COMPUTEX Taipei visitors, providing the swiftest path to exhibition booths. Users may also use the app to search for a list of desired exhibitors by name or booth number to plot the most efficient route to tour the venue according to their current location.

In addition to Android and iOS operating systems, TAITRA's app is also available for use by visitors with Windows Phone devices. With the COMPUTEX Taipei app running on their devices, visitors have access to information on all aspects of the event, including international buyers' registration, the latest update on activities, a searchable exhibitor index, publications, travel guides and maps of the venue — all presented through an attractive and simple user interface.

The COMPUTEX Taipei tradeshow this year will highlight the five major themes of smart technology, touch applications, wearable devices, mobile computing and cloud-based services and computing. Two all-new exhibition pavilions will showcase touch control and display products — two of the most pivotal emerging trends in the technology sector.

Amid the confluence of emerging trends, TAITRA has invited pivotal figures and renowned global sector leaders to provide insight on how businesses may navigate the rapidly changing landscape and strive toward new heights by integrating software and hardware. Speakers slated to take the stage at this year's Summit Forum include Simon Segars, CEO of ARM Holdings, the leading global semiconductor intellectual property company, Shane Owenby, Managing Director of global electronic commerce giant Amazon's Web Services arm in Asia Pacific, Tsai Min-kai, Chairman of MediaTek, the world's fourth largest fabless integrated circuit supplier, and Stan Shih, founder and President of Acer Inc.

Together, top executives from leading global companies will explore this year's theme of "software x hardware; technology innovation and transformation," and discuss emerging concepts and trends while exploring potential new applications of new technological frontiers.

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