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September 22, 2017

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HTC the top Taiwan smartphone seller in April

TAIPEI -- Taiwan-based smartphone vendor HTC Corp. (宏達電) took the title of largest smartphone supplier in terms of value in the local market during April on the back of strong interest in its latest flagship model, the HTC One M8, market statistics showed Friday.

In terms of value share, HTC took about 26 percent of the Taiwan market last month, beating Samsung Electronics Co. of South Korea (24 percent), Sony Corp. of Japan (19 percent) and California-based Apple Inc. (9 percent).

Taiwan's Asustek Computer Inc. (華碩電腦), with its new low-cost models in the ZenFone series, came in fifth with a 4 percent share, according to the statistics.

HTC lagged behind Samsung in terms of unit share, however, with only 16 percent to Samsung's 20 percent, the data indicated.

Sony managed to get a 13 percent unit share, ranking third, followed by China's Xiaomi Corp. with 7 percent, and Asustek with 5 percent, the data showed.

The best selling smartphone in terms of units over the month was HTC's flagship One M8, which hit store shelves in late March, followed by Xiaomi's budget Hongmi phone and Sony's Xperia Z2.

Apple's iPhone 5S came in fourth, ahead of Asustek's ZenFone 5, Samsung's Galaxy Note 3, Taiwan Mobile's (台灣大哥大) A3S, Samsung's Galaxy S5, Samsung's Galaxy Grand 2 and Taiwan Mobile's A6S.

Market analysts said the inclusion of Xiaomi's Hongmi model and Taiwan Mobile's own-branded A3S and A6S phones into the top 10 smartphone seller list showed many local consumers have been drawn to low-priced devices.

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