Acer unveils new notebook, tablets in NY
May 1, 2014, 12:03 am TWN
TAIPEI -- Taiwan's Acer Inc. (宏碁) has launched a lineup of consumer PCs to cater to back-to-school demand in the United States amid a sluggish global PC market.
The nine new products unveiled Tuesday at a press conference in New York included the Aspire Switch 10 — Acer's first 2-in-1 hybrid device combining a laptop and tablet — as well as two new 7-inch Iconia tablets, Aspire E Series notebooks and all-in-one desktop PCs.
The event also marked the first appearance at a global event by Jason Chen since he joined the company in January as Acer's CEO and corporate president.
“Acer has built its reputation by putting personal computing in the hands of the many and making technology accessible for more people,” Chen said in a press release.
“Today we demonstrate how our products are the best example yet of this mission — how we are using technology to create better connections between people and their information and bringing happiness to more people,” he said.
The Aspire Switch 10 combines a notebook and a tablet in one flexible device that is suitable for touch input, typing, viewing and sharing files.
It is touted by Acer as one of the thinnest 2-in-1 devices on the market and features a 10.1-inch display with a resolution of 1366 x 768 pixels, up to 64GB of storage, 2GB of RAM, and an Intel Atom Bay Trail T quad-core processor.
The Aspire Switch 10 will be available in late May in Pan America at US$379.99 and in Europe, Middle East and Africa regions at 349 euros.
“The market is experiencing explosive growth in the 2-in-1 category, and Acer has been a leading innovator,” said Peter Han, vice president of Worldwide OEM Marketing at Microsoft Corp.
“We are looking forward to partnering with Acer on the launch of their new Acer Aspire Switch, which will provide customers with a great Windows 8.1 experience for both touch and keyboard,” Han said.
Liquid Leap Smartband Debuts in New York
Acer unveiled its first wearable device at a press conference in New York, jumping into the growing niche already crowded with products from such top handset brands as Sony Corp. and Samsung Electronics Co.
The Acer Liquid Leap, which is only 17 millimeters thick, can pair with various connected devices and track personal health data, said S.T. Liew, president of Acer's smartphone business group.
It is expected to go on sale in only a few markets in late July or early August this year, Liew said at the press conference. Price and other specifications of the device were not disclosed.
According to estimates by market researcher IDC, global shipments of wearable devices in 2014 will exceed 19 million units and could continue to grow over the next few years to about 112 million units in 2018.