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Power of green choices

TAIPEI, Taiwan -- Since April 22, 1970, countries from all over the world have come together to clean up the environment during the annual Earth Day. Climate change has now become a pressing problem that humankind can no longer ignore, so cherishing the Earth shouldn't be something we need to do one day a year, but every day of our lives.

To respond to the risks and opportunities posed by the climate change issue, Ford Motor Company has also developed a comprehensive global sustainability strategy that includes a focus on the development of environmentally friendly vehicle technologies, including advanced engines and transmissions, hybrids and plug-in hybrids, hydrogen internal combustion engines and fuel cells. At the same time, Ford has been introducing sustainable initiatives throughout the company in manufacturing, materials and facilities management.

Regardless of vehicle or region, Ford's global vehicles showcase the company's commitment to fuel efficiency thanks to technologies like EcoBoost, direct injection of gasoline or diesel fuel, six-speed transmissions as well as hybrid and plug-in hybrid powertrains that deliver true “power of choice” to environmentally conscious drivers everywhere.

EcoBoost Powertrain Technology

When it comes to buying a new vehicle, the most environmentally friendly step you can take is simple: first evaluate your needs and your budget and then look for the models with the greenest performance among the cars and trucks that meet your requirements.

With this principle in mind, customers have been responding positively to Ford's EcoBoost engines. These gas-turbo direct-injection engines provide as much as 20 percent better fuel economy and 15 percent reduced greenhouse gas emissions than a traditional engine, without sacrificing price and performance. Merging split personalities “Eco”-friendly and turbo-“Boost,” EcoBoost engines offer a unique combination of torque, horsepower, fuel economy, performance, utility, durability and reliability.

According to Pete Hardigan, director of sustainability, environment and safety engineering for the Ford Motor Company in the Asia-Pacific region, more than 2 million EcoBoost engines have been produced globally since the launch of the engine line in 2009. Such rapid deployment of EcoBoost in high volumes across a wide array of Ford's vehicle nameplates is also helping us make a dramatic step forward in carbon dioxide (CO2) emission reductions, he said.

These EcoBoost engines further illustrate Ford's plans to use smaller-displacement, power-boosted engines to deliver improved fuel economy and performance throughout its vehicle lineup. As EcoBoost is a key element of the company's long-term powertrain strategy, Hardigan stressed that Ford will continue to improve its efficiency and vehicle application potential through the further development of supporting advanced technologies.

Today, EcoBoost engines are available in various vehicles, utilizing engine displacement reduction to bring about more savings from lighter vehicles. In Taiwan in particular, EcoBoost is available on, Fiesta, Kuga, Mondeo and Focus ST.

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