Taiwan PC market to see smaller drop in '14: IDC
April 2, 2014, 12:01 am TWN
TAIPEI -- Personal computer sales in Taiwan will drop by a smaller range this year compared with last year, market research firm International Data Corp. (IDC) forecast Tuesday in a report, citing solid demand from the business sector.
The country's overall PC sales reached 2.69 million units in 2013, down 16 percent from 2012, while its PC market revenue declined by 12 percent to US$1.7 billion, IDC said in the report.
Desktop and notebook computers totaled 1.68 million units and 1.01 million units last year, respectively, with both product categories recording year-on-year declines in volume and revenue, the report said.
Joey Yen, a research manager at IDC Taiwan, explained that the 2013 Taiwan PC market was hit by the increasing popularity of mobile devices, especially tablets, given that more than 80 percent of notebooks sold in Taiwan were targeting consumers rather than business users.
The only spotlight in the falling PC market was ultra-slim notebooks, which grew by 41 percent from 170,000 units in 2012 to 240,000 units in 2013, thanks to the unveiling of more affordable models, she said.
Looking ahead to 2014, Yen predicted that Taiwan's PC sales will drop by 5 percent in volume and 3 percent in revenue, backed by a stable scale of business purchases amid a PC replacement cycle.