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315 mil. tablets to ship in 2014: study

TAIPEI, Taiwan -- A recent study by NPD DisplaySearch showed that global tablet personal computer (PC) shipments will rise to 315 million units in 2014, comprising more than 65 percent of the PC market.

Falling prices and advances in display technology will lead to higher shipments of tablet PCs in 2014 and beyond, as users replace notebook PCs with the devices, according to the NPD DisplaySearch.

NPD DisplaySearch forecasts that global tablet PC shipments will rise to 315 million in 2014, comprising more than 65 percent of the market. By 2017 tablet PC shipments will climb to 455 million units, encompassing nearly 75 percent of the mobile PC market.

The United Daily News cited the study to report that the worldwide tablet PC average selling price (ASP) is expected to fall from US$311 in 2014 to US$296 in 2017, which will help increase adoption, particularly in emerging regions where first-time PC buyer penetration rates are the highest.

“Competition is expected to increase as traditional notebook PC brands, including Lenovo, HP, and Dell, update their product portfolios to emphasize tablet PCs. Increased competition will mean more attention on, and development of, various segments of the market, which will ultimately lead to greater choice and devices that better fit the needs of consumers,” NPD DisplaySearch said.

Following weaker-than-expected shipment demand from the back-to-school and holiday seasons in 2013, notebook PC brands have reduced their shipment estimates for 2014, with an expected decline of nearly 7 percent year-on-year. Also, with penetration of less than 10 percent for 2013, touch panel integration in notebook PCs has not increased demand as much as expected.

The result is weaker-than-anticipated demand for standard notebook PCs and ultra-slim PCs. Standard notebook PC shipments will decline from 155 million in 2013 to 105 million in 2017. Ultra-slim PC shipments are expected to rise from 26 million in 2013 to 57 million in 2017, the research firm forecast.

Emerging markets will account for an increasing share of worldwide mobile PC shipments, growing from 57 percent, or 274 million in 2014, to 62 percent, or 385 million, by 2017. Growth will be led by tablet PCs, which will account for 70 percent of mobile PC shipments to emerging regions in 2014. Nearly half of tablet PC shipments into emerging regions in 2014 will be sold for less than US$200 on the retail market, NPD DisplaySerach said.

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