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January, 21, 2017

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Pandamania spreads on popular messaging app

TAIPEI--A series of stickers for the messaging app Line featuring Taiwan's panda cub and a Formosan black bear has proved a hit with subscribers, the Taipei city tourism department said Wednesday.

Less than 24 hours after its launch, the series had generated over 2.4 million downloads, a record high for this type of publicity drive, according to the city.

The virtual stickers have been sent 2.88 million times via online messages, the city said, citing LINE data.









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