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Chunghwa to launch employee shopping network

TAIPEI, Taiwan -- Chunghwa Telecom (中華電信) has joined forces with Itochu Corporation and Benefit One Asia from Japan to form an e-commerce platform named GoodsCome (中華優購), which will be launched in July to become the largest corporate employee online shopping network.

Chunghwa launched the e-shopping platform with the slogan “return profits through welfare.”

Over NT$43 billion worth of welfare funds are distributed by companies every year, and GoodsCome will aim to transform this extensive market. It is estimated that every dollar of welfare will create a higher output value by a factor of 1.7. Chunghwa's Senior Executive Vice President Sheih Chi-mau (謝繼茂) will serve as GoodsCome's president, and Ruten Online Auction Chief Operating Officer Simon Yeh (葉奇鑫) will serve as the new venture's general manager.

GoodsCome's Business-to-Business-to-Employee model allows members to shop for products and services below market prices. This model not only allows company employees to obtain value, but also allows companies to expand markets, creating a win-win scenario for companies, employees and local industries.

A total of seven companies — Yuanta Financial Holidngs (元大金控), E. Sun Financial Holding (玉山金控), Nan Shan Life Insurance (南山人壽), Lion Travel (雄獅旅遊), Family Mart, U-mall and EasyCard Corporation — were invited by Chunghwa to witness the launch of GoodsCome yesterday.

A Proven Business Model

The one-stop shopping portal will provide a variety of products and services, including travel, food and hotel services. This model emulates an e-shopping platform created by Benefit One in Japan, which boasts over 4,000 merchants and 6.47 million members, creating NT$1.6 billion worth of net profit while securing the largest market share.

Itochu Corporation has business operations in over 68 countries around the world. It is affiliated with a number of well-known companies in Taiwan, including FamilyMart, Taiwan Yoshinoya, Taiwan Pelican Express and PChome.

Chunghwa Telecom General Manager Shih Mu-piao (石木標) said that the company intends to break into the global market through innovate approaches, adding that the new venture with Japanese companies unites supply chains across industries and explores new business opportunities in the process.

Among Taiwan's major telecom companies, Chunghwa is entering the e-commerce market comparatively slowly. Taiwan Mobile (台灣大哥大) and Far EasTone Telecommunications (遠傳) started to provide mobile shopping services long ago. The new venture GoodsCome is considered a new milestone for Chunghwa's efforts to diversify the services it provides.

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Chunghwa Telecom's (中華電信) senior executive vice president Sheih Chi-mau (謝繼茂), third left, and Ruten Online Auction Chief Operating Officer Simon Yeh (葉奇鑫), third right, pose for a photo during a press conference, yesterday. Chunghwa has joined forces with Itochu Corporation and Benefit One Asia from Japan to form the e-commerce platform GoodsCome (中華優購). (CNA)

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