Domestic travel surges during Lunar New Year
February 7, 2014, 12:01 am TWN
TAIPEI--The number of people who traveled domestically during the just-ended Lunar New Year holiday hit 10 million, thanks largely to good weather, the Tourism Bureau said Thursday.
Taiwan saw a 13 percent jump in the total volume of domestic travelers during the Jan. 30-Feb. 4 holiday compared with the 2011 holiday, which also lasted for six days, the bureau said.
The travel boom has generated revenue estimated at more than NT$10 billion (US$336 million), it said.
The most significant travel growth was in eastern Taiwan, where the number of visitors has more than doubled to 1.1 million owing to improvements in the region's rail system, tourism officials said.
A Tourism Bureau campaign that asked 22 amusement parks across Taiwan to offer a 50 percent discount to those born in the Year of the Horse also yielded benefits, attracting 640,000 tourists, a 14 percent growth compared with 2011.