HTC J One returns to Japan's top 10
CNATAIPEI -- The Japan edition of HTC Corp.'s well-reviewed flagship phone has finally edged its way back onto the country's top-10 sales rankings for the first time since early September.
October 25, 2013, 12:27 am TWN
The HTC J One came in 10th for the Oct. 14-20 week, according to Tokyo-based research firm BCN Inc. on Thursday, but the survey data shows that consumers still overwhelmingly embrace iPhones from Apple Inc.
In fact, the J One is one of only two phones on that week's list that don't come from Apple. The other is the Gratina KYY06, a flip phone from Japan's Kyocera Corp.
The most popular phones were the 64GB iPhone 5S sold on Softbank Corp.'s network, followed by the 16GB iPhone 5 on carrier au and the 32GB iPhone 5S on Softbank, according to BCN.
The last time the J One was in Japan's top weekly 10 was Sept. 9-15, when it ranked eighth.
In terms of monthly sales, the HTC One has climbed from 29th in July to 15th in August before ending up 13th in September, the survey showed.
The HTC J One is almost identical to its international version — a 4.7-inch full-HD display, a 1.7GHz quad-core chipset, a 32GB built-in memory — but the Japan-specific model packs a micro-SD card slot for extra storage and super-fast 4G LTE connectivity.
Analysts remain skeptical that HTC's new phones in its flagship series, the One mini and One max, can help turn around the Taiwan-based company's fortunes as it faces stiff competition.
HTC reported its first loss since going public in 2002 last quarter. UBS Securities cut its estimates for HTC's fourth quarter sales to NT$33 billion (US$1.12 billion), down from NT$49 billion, meaning it would remain in the red and see losses per share of NT$1.55.
Shares of HTC climbed by the daily maximum 7 percent to close at NT$145.5 in Taipei trade Tuesday, above a 0.24-percent rise in the benchmark index.