PC firms continue falls in EMEA market in Q3
CNATAIPEI -- Taiwanese computer vendors failed to stop losing ground to their rivals in the Europe, Middle East, and Africa (EMEA) region during the third quarter, despite healthier commercial demand, according to a research report.
October 22, 2013, 12:06 am TWN
Taiwan based Acer Inc. maintained its No. 3 position in the region with a 9.8 percent market share, but saw its personal computer shipments plunge by 35 percent from a year earlier to 2.1 million units, tech-tracking firm International Data Corp. (IDC) said in an Oct. 18 report.
PC shipments of another Taiwanese firm, Asustek Computer Inc., also slumped by 33 percent from the same period of last year to 1.7 million units, giving it an 8.1 percent share of the market and fifth place.
Acer and Asustek, whose shipments in the region dropped about 40 percent in the second quarter, continued to be impacted by slow consumer demand, the disappearance of mini-notebooks, and an unfavorable annual comparison base last year, when the companies were preparing for the Windows 8 launch, according to the IDC.
Hewlett-Packard Co. remained the largest vendor in the EMEA market with a 21.1 percent share, ahead of Lenovo Group Ltd. in second with 15 percent and Dell Inc. in fourth with 9.4 percent.
The overall EMEA PC shipments declined 16 percent year on-year to 21.4 million units in the most recent quarter, with portable PCs dropping 20.6 percent and desktop PCs falling 7 percent, the IDC's report shows.
“The third quarter marked a change in the overall market trend,” said Chrystelle Labesque, IDC's research manager of EMEA personal computing.
“While it is too early to talk about recovery, the worst seems to have been reached in the second quarter of 2013. However, the ramp-up is mainly in the commercial area, with September's performance above expectations for most players,” she said.