HTC CEO to shift focus to products: media
CNATAIPEI, Taiwan -- HTC Corp.'s chief executive officer has transferred some of his duties to the Taiwanese phone maker's chairwoman in a move to focus on product development, the Financial Times reported on Sunday.
October 22, 2013, 12:06 am TWN
“I took on too many things. I need to be more focused on innovation and (the) product portfolio,” HTC CEO Peter Chou said in an interview with the British daily published Sunday.
For the time being, HTC Chairwoman Cher Wang will temporarily take over some operational duties, including sales, marketing and supplier relationships, he said.
Chou, who has come under pressure due to falling sales in the past few quarters, said there will be “a good result next year,” the newspaper reported.
Last quarter, HTC reported its first quarterly loss since going public in 2002. It incurred a net loss of NT$2.97 billion (US$101 million), or NT$3.58 per share diluted.
HTC shares dropped 1.88 percent to NT$130.5 on Monday on a 0.26 fall in the benchmark index.
The company's hopes seem to ride on its newer models, including the flagship HTC One and the brand new 5.9-inch One max, though analysts remain convinced that the company will stay in the red for the next two quarters due to fierce competition.
The global market share for the Taoyuan-based company slid from a peak of 10.3 percent in the third quarter of 2011 to just 2.6 percent in the second quarter of this year, according to data from market research company Gartner Inc.
But Chou is confident that HTC will grab a 15 percent share of the high-end smartphone segment and a 5 percent share of the global market, he told the Financial Times.
He pointed to the positive reception to the HTC One as an indication that his company's setbacks are different from those of beleaguered smartphone maker BlackBerry because HTC's flagship is doing well.
“The market share loss is mostly coming from the mid- and entry-level segment,” Chou told the paper, adding that the company will shift its focus to revamping those markets.