Apple geeks rejoice as CHT starts presale of iPhone 5S
By Ted Chen, The China PostTAIPEI, Taiwan -- Presales of the long-awaited Apple iPhone5S handset began at Chunghuwa Telecom (CHT, 中華電信) yesterday, with hoards of fans snatching up the allotted quota in less than an hour, as the company's online systems were strained by overwhelming volume of orders, grinding to a halt by 10 a.m.
October 15, 2013, 12:08 am TWN
The event yesterday marked the first release of the latest iPhone iteration in the Taiwan market as variants of all colors, including gold, silver, grey, and storage capacities of 16GB, 32GB, 64GB were made available to the public.
Most notably, the gold variant was the most prized by consumers, with the quota for the previously unavailable color exhausted within half an hour, a testament to Apple's perpetual popularity amid concerns of market saturation for the smartphone sector.
Rival telecoms carriers Taiwan Mobile (台灣大), and Far EasTone (4904) had earlier began their respective presell processes last Thursday. However, the two companies did not generate the same amount of fervor among consumers as CHT did yesterday.
Institutional investors remarked that CHT commands the highest number of mobile subscribers in Taiwan, and the company's performance in selling the new iPhone5S is highly indicative of the U.S.-based company, while concluding that despite looming concerns, the popularity of Apple products once again proved to be indomitable.
Meanwhile, CHT pledged that it will render supplies for all its customers after satisfying its presale volume obligations. The company anticipates supply availability to normalize after one and a half months for customers who missed the presale registration.
However, due to logistical constraints, CHT did not initiate a presell registration program for the lower-priced iPhone 5C variant. Instead the company has elected to process orders for the 5C through its network of retail and service locations. The company stated that the total of 19 5C variants in different colors and memory capacities would strain its logistical capabilities significantly.
The company stated that consumers this year have skirted the conventional three-month waiting period, as the approval process at the National Communication Commission had begun well in advance. The company is exuberant that iPhone fans in Taiwan have been included in Apple's second phase global launch.