Taipei wins bid to host 2014 Asia-Pacific franchise expos
The China Post news staffTAIPEI, Taiwan -- Taipei won the bid to host franchises from the Asia-Pacific region and the world at the Taipei International Convention Center (TICC). In addition, the venue will hold Asia's largest franchise expo, featuring an incredible 1,000 booths. About 700 franchise operators and industry professionals from over 30 countries are expected to attend and will bring in nearly 200 international brands to Taiwan, according to a press release from the Asia-Pacific Franchise Confederation (APFC).
September 20, 2013, 12:21 am TWN
With over 2,000 different brands and 9,000 convenience stores, Taiwan is one of the densest chain and franchise markets in the world, and the Association of Chain and Franchise Promotion, Taiwan (ACFPT) plays a leading role in driving the industry forward, said the APFC.
The ACFPT joined the APFC in 2008, and the World Franchise Council (WFC) in 2011. The association was pivotal in helping Taiwan win the full support of all 26 member countries only a short six months later, to host the two most prestigious Asia-Pacific and global franchise meetings in the world — a testament to the strength and influence of Taiwan's franchise industry, and the ambition of ACFPT-member businesses to break into the international market. After endeavoring for nearly two decades for such an opportunity, the Taiwan franchise industry is set to break into the global market to shine on the world stage. Hosting the 2014 APFC and WFC meetings is a first and a tremendous honor for Taiwan, and a distinction of international significance.
Taiwan Economy Fosters Local Brands and Franchises
Unaffected by the global economic downtown, the franchise industry has been thriving since 2009. In 2010, the Taiwan government rolled out policies to subsidize entrepreneurial endeavors, and franchise operators invested in droves. The number of franchise brands rose 19.55 percent and the number of franchise stores increased by 70 percent, capturing 67.89 percent of the economy and hitting 86,461 stores in 2012. Growth at such scale and speed is impressive even on the world stage. Already, Taiwan fosters 2,333 local franchises with 123,297 stores and counting — making Taiwan one of the densest chain and franchise markets in the world.
The franchise business model is in itself a shrewd corporate strategy, capable of capturing large market shares. In addition to effectively solving problems with funding, employment and resources prevalent in a weak economy, franchise business models have found ways to create employment, mine entrepreneurial opportunities and drive economic opportunities.