Japanese cosmetic brands give out massive annual discounts
By Joy Lee ,The China PostJapanese cosmetic brands will provide better discounts at department stores' annual sales this year in response to the depreciation of the yen that took place earlier this year, according to department store operators.
September 10, 2013, 12:04 am TWN
Even though the yen's depreciation triggered the public and the Ministry of Economic Affairs to demand that imported Japanese goods decrease their prices, many Japanese cosmetic brands limited the amount of decrease, the department store operators said.
In order to strengthen customer loyalty to the Japanese cosmetic brands, department store operators said those brands decided to provide bigger discounts during this year's annual sales.
According to department store operators, Kanebo Cosmetics Inc. will provide 20-percent off on all its DEW series during the up-coming annual sale.
“Kanebo Cosmetics Inc. breaks the rules to provide discounts on some of their products instead of launching some sets with discounted prices,” department store operators said, “which is something that cosmetic companies usually do not do.”
Department store operators said that SK-II decided to provide more sets at discounted prices and the company also decided to lower the price for the top-selling set from 29-percent off to 34-percent off.
Shiseido Company will also provide sets with discounted prices that will be cheaper than the prices provided last year by about 5 percent, according to department store operators.
La Mer, a brand owned by Estee Lauder, will launch a set that was originally priced for NT$22,158 but during annual sales, the price for the set will drop to NT$13,230, which is about 40-percent off.
Taiwan's department stores usually hold their annual sales in October or November and last between one to two weeks. All shops in major department stores usually offer great discounts and deals during this time. All major department stores expect strong revenues from their annual promotional sales
Consumers can also be rewarded with vouchers or points if they spend over a certain amount in one day in a certain department store. Some department stores will also give out vouchers if you use their affiliated credit cards to make a purchase that's over a certain amount.