HTC hopes new operations chief can turn it around in China
CNATAIPEI--Taiwan's HTC Corp. announced Thursday the appointment of Jack Tong as president of its China operations, where the Taiwanese company is squeezed by other high-end and low-cost phone makers.
August 16, 2013, 12:02 am TWN
Tong, who will still serve concurrently as HTC's North Asia president, is expected to “actively explore China's smartphone market and further enhance HTC's sales growth and management efficiency” in his new position, HTC said in a statement.
Tong's predecessor, Ray Yam, will focus on the development of HTC's emerging business in China, the statement said.
China's smartphone market, which accounted for 20-25 percent of HTC's total shipments last year based on analysts' estimates, is forecast to grow by 75 percent this year.
But HTC's brand awareness among Chinese consumers grew slowly to 28.4 percent in the second quarter of this year from 23 percent in the same quarter of 2012, according to a survey conducted by global market research firm TrendForce.
By contrast, Chinese brand awareness of Apple's iPhone jumped from 54.9 percent to 80.6 percent over the same period, while that of Samsung Electronics Co. surged from 59.9 percent to 79.6 percent.