Asustek to unveil new notebook models
CNATAIPEI--Asustek Computer Inc., one of the world's leading personal computer vendors, is planning to launch new notebook computer models in the United States in September in a bid to stir up buying in the current slow global PC market.
August 11, 2013, 12:02 am TWN
In an investor conference held Friday, Asustek Chief Executive Officer Jerry Shen said that the PC vendor will team up with U.S.-based Microsoft Corp. and Intel Corp. to introduce the new models to consumers.
Shen said the efforts to unveil new products next month aim not only to grasp a higher market share but also boost global demand and enlarge the pie in the world's PC market.
According to industrial research firm Gartner, worldwide PC shipments for the second quarter fell 10.9 percent from a year earlier to 76 million units, marking the fifth consecutive quarter of declining shipments, which is the longest duration of decline in the PC market's history.
During the April-June period, Asustek's market share fell to 6 percent from 6.8 percent recorded in the same period of last year after witnessing its shipments falling 20.5 percent to 4.59 million units, Gartner said. Asustek ranked as the fifth largest PC vendor in the quarter, Gartner said.
Shen said the new models will be priced at three ranges: US$249-US$349, US$499-US$799, and US$799-US$999, but he declined to disclose further details about the new products.
Market analysts said the new models could be hybrid products which will be able to function as tablet and notebook computers, running under dual operating systems — Microsoft's Windows 8 and Google's Android.
Due to the weakness of the global PC market, Asustek expects its notebook shipments for 2013 will range between 17 million units and 19 million units, down more than 10 percent from 2012, while tablet shipments are likely to rise 90 percent from a year earlier to 12 million units.
In the investor conference, Asustek announced that it posted NT$4.77 billion in net profit in the second quarter, down 21 percent from the first quarter, reflecting a falling operating margin which market analysts said was caused by price competition.
Asustek's earnings per share for the second quarter stood at NT$6.3, down from NT$8.04 recorded in the first quarter, while its second quarter operating margin dropped to 4.4 percent from 5.3 percent.
In the second quarter, Asustek's notebook computer shipments fell to 4.1 million units from 4.7 million units recorded a quarter earlier, while tablet computer shipments totaled 2 million units, down 33 percent from a quarter earlier.
As the third quarter is a peak season for the PC sector, market analysts said Asustek could post a 15 percent increase in consolidated sales from the second quarter, when revenue fell 15 percent from the first quarter to NT$89.66 billion.