HTC remains No. 3 brand in US smartphone market
CNATAIPEI -- Taiwanese smartphone maker HTC Corp. retained its status as the third best-selling smartphone brand in the United States in the second quarter of this year, but its market share shrank slightly, according to a newly released market research report.
August 10, 2013, 12:08 am TWN
The report by comScore MobiLens service said HTC held an 8.5-percent share of the U.S. smartphone market in second quarter, putting it in a distant third place among the largest smartphone vendors in the U.S.
Its market share edged down 0.5-percentage point from the previous quarter amid fierce competition from other brands, the report showed.
Apple Inc. remained the top smartphone brand in the U.S., with a market share of 39.9 percent at the end of June, a 0.9-percentage point increase from its first-quarter share, according to the comScore report.
Samsung Electronics Co. was in second place, with a market share of 23.7 percent at the end of Q2. The South Korean technology titan posted a 2-percentage point quarterly growth in its share of the U.S. smartphone market.
Meanwhile, local market analysts forecast that HTC will focus on the mid-range smartphone market in the third quarter of the year as the high-end segment is almost saturated.
The leading Taiwanese smartphone vendor was scheduled to launch a mid-range model — the HTC One Mini — in Taiwan Friday afternoon. The company said the model will also be marketed in other countries, starting next month.
Another mid-range HTC model, the Desire 500, will be launched in Europe later this month following its release in Taiwan in July.
Shares of HTC rose 6.33 percent to NT$159.50 (US$5.33) at one point Friday amid active buying by foreign financial institutions.
Although a number of foreign financial institutions have given downbeat forecasts of HTC's business outlook for the coming months, foreign institutional investors have been buying into the stock since the company launched a stock buyback program Aug. 5, according to data released by the Taiwan Stock Exchange.